ClickZ Bedding - 11.21.2024

PLUS: How Drew Barrymore is redefining sleep wellness with Rest

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 6 minutes

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Comfort Picks 🛌 

Rest

Drew Barrymore, a renowned actress and talk show host, has taken on the role of "Sleep Wellness Advocate" for Rest, a leading bedding brand known for its innovative cooling fabric technology. This collaboration highlights Barrymore's personal endorsement of Rest's Evercool products, which she credits for significantly enhancing her sleep quality. As a self-proclaimed "hot sleeper", Barrymore emphasizes the transformative impact of the Evercool comforter, sheets, and pillowcases, which are designed to provide a cool, dry, and rejuvenating sleep experience. These products are hypoallergenic, machine washable, and free from harmful additives, making them suitable for all, including children and pets.

Rest's commitment to redefining comfort through innovation is evident in its award-winning Evercool line, which has garnered accolades such as Good Housekeeping's "Game-Changing Chill" and Apartment Therapy's Best Cooling Sheets. Barrymore's involvement as the brand's first Sleep Wellness Advocate aligns with Rest's mission to enhance restorative sleep through advanced cooling technology. Her collaboration will extend to the development of future products, furthering Rest's goal of delivering premium sleep solutions without the luxury price tag.

This partnership underscores the growing importance of sleep wellness in the consumer market, with Rest positioning itself as a leader in providing accessible, high-quality bedding solutions that promise a refreshing and transformative sleep experience.

The global smart bedding market is rapidly expanding, driven by AI and automation, enhancing sleep quality through features like temperature regulation and sleep tracking. With a projected CAGR of 16.2% from 2023 to 2030, this growth reflects rising health consciousness and the demand for personalized sleep solutions.

The Eight Sleep

The Eight Sleep Pod 4 is a smart mattress cover that enhances sleep quality through advanced technology. It tracks sleep metrics, regulates temperature, and offers health insights. While costly, it’s ideal for tech-savvy users seeking improved sleep. A subscription is required for full functionality.

GNG's Komfi Infinity Collection revolutionizes sleep with customizable comfort, using TrueGel and TrueAir technologies for optimal support and temperature control. The zip-and-link system caters to individual firmness preferences, enhancing sleep quality. GNG's eco-friendly Harmony and health-focused KomfiMed ranges further demonstrate their commitment to innovative, accessible sleep solutions.

Performance Pulse 📈

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.

ClickZ is a Contentive publication in the DTC Ecommerce division