Bedding Edit | What’s Driving the Maximalist Bedding Boom in 2025?

New Research 🧐

Brands Doing This are Growing 32% Faster

Google's YouTube and Demand Gen are soaring as the fastest-growing Google Ad channels year-over-year. Why are brands betting big on them in 2025?

Fospha's analysis of over $500M in ad spend across hundreds of brands reveals why. From accelerated revenue growth, to boosted Amazon sales and higher AOV - brands going full-funnel in Google are winning big.

For the full research and a step-by-step guide to maximizing these channels, download the free resource now

Sector Spotlight 🎥

HOME DECOR TRENDS

Bold Maximalist Bedding Picks for a Vibrant, Luxe Bedroom Makeover

Maximalist bedding’s resurgence highlights consumer demand for bold patterns, layered textures, and premium materials that tell authentic visual stories, offering marketers opportunities to leverage design-forward collaborations and content-driven campaigns. Brands that target consumers seeking distinctive bedroom aesthetics can drive engagement by showcasing product variety—from polka dots to high-end silk. Informed curation and clear messaging around quality, durability, and style will resonate with aspirational shoppers in the evolving home decor eCommerce landscape.

INDUSTRY NETWORKING

Bedding Conference 2025 Celebrates Industry Success, Collaboration, and Community Giving

The 2025 Bedding Conference served as a critical forum for industry leaders to share actionable solutions to current market challenges, recognize standout performers, and engage in morale-boosting activities. Marketers benefit from the detailed exchange of consumer-allegiance strategies and recognition-winning tactics, directly informing retail campaign planning. Networking facilitated knowledge transfer, offering clear, actionable insights for future brand positioning.

SUSTAINABLE BEDDING INNOVATION

Sleep Sustainably With Luxurious CocoCore Natural Bamboo Mattress For Green Living

Traditional mattresses pose significant ecological and health risks due to their synthetic materials, chemical additives, and landfill persistence, while the CocoCore Natural Bamboo Mattress leverages renewable coconut, bamboo, and hemp to offer non-toxic, biodegradable, and locally handmade alternatives. Marketers targeting sustainability-conscious consumers can emphasize practical health, environmental, and durability benefits as key differentiators in this category.

STRATEGIC PARTNERSHIPS

Saatva Named Official Mattress Provider for Team USA and LA28 Games

Saatva’s designation as the Official Mattress and Restorative Sleep Provider for LA28 and Team USA signals a significant marketing alignment between luxury sleep products and elite athletic performance. This partnership positions Saatva at the forefront of wellness-driven brand messaging while generating high-value exposure through Olympic athlete endorsements and integration with NBCUniversal’s broadcasts. Marketers should note the impact of associating consumer products with performance, recovery, and major global events for elevated brand authority and cross-industry relevance.

Still at The Lead Summit? Don’t miss this 👇

The Lead Summit is underway—and our exclusive drinks reception is happening tomorrow.

We’re bringing together some of the smartest minds in commerce for one evening of sharp conversation and good wine in NYC’s FiDi district.

⏱ Thursday, 29 May | 4:30 PM (evening of Day 2)
📍 Wine Bar just 15 mins walk from TLS conference venue – exact location shared upon RSVP Confirmation

Have a look at some of the brands that joined us before:

Influencer Corner 📣

Optimization Hub ⚙️

INNOVATIVE AD STRATEGIES

Performance Max Gains Asset Testing, Expanded Negatives, and Precise Search Term Reporting

Google’s Performance Max updates provide marketers with in-campaign asset AB testing, support for up to 10,000 negative keywords, and a comprehensive Search Terms Report—transforming campaign optimization and control. These features are essential for eCommerce professionals seeking granular campaign management and actionable data-driven decision-making.

DIGITAL AD PREFERENCES

UK And US Digital Ad Preferences Highlight Video, Humor, And Influencer Impact

Adobe’s survey reveals that UK audiences are more skeptical of influencers and less responsive to emotional ads compared to the US, yet video remains the most effective ad format in both markets. US consumers have a higher propensity to act immediately on ads, while ad blockers are primarily used to minimize pop-ups. Marketers targeting these regions should prioritize video content and humor, and adjust influencer and emotional messaging based on regional trust levels.