Bedding Edit | What Really Drove Prime Day Sales for Bedding Brands

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

RETAIL SALES INSIGHTS

Bedding and Upholstery Drive Success for July 4 Furniture Sales

Mattresses and upholstery emerged as strong sellers during the July 4 sales period, highlighting their consistent consumer appeal. Retailers like Factory Direct Enterprises and Deets Furniture noted increased sales from promotions and financing options. Despite a dip in holiday urgency, driven by tariff concerns and consumer caution, retailers remain optimistic for growth opportunities through strategic holiday promotions and adapting to consumer trends.

MATTRESS RETAIL EXCELLENCE

Celebrating Southeast's Top Regional Retailers in Bedding Excellence

Bedding News Now's Southeast report highlights standout regional mattress retailers such as Rooms To Go, El Dorado Furniture, City Furniture, Mattress Warehouse, and Furnitureland South. Focused on commitment to quality and local impact, these retailers showcase excellence in brick-and-mortar operations. Insights into their unique strategies and market expansions offer practical value for marketing professionals seeking to understand industry dynamics.

PRODUCT LAUNCH

Englander Unveils Dreamer Luxe Collection at Las Vegas Market Highlighting Latex Heritage

Englander is unveiling two new latex mattress models, Dreamer Luxe and Dreamer Luxe Plush, at the Las Vegas Market, reinforcing its focus on high-quality and competitively priced offerings for retailers. This move draws on its long-standing heritage with Goodyear, providing retailers with the potential for higher sales margins. Marketing professionals can view this launch as an opportunity to leverage a renowned brand's heritage and offerings to tap into consumer interest in premium bedding materials.

HOME DÉCOR TRENDS

Transform Your Bedroom With Stylish Patterned Sheets for a Unique Look

Patterned sheets are pivotal for transforming bedrooms, catering to personal style preferences while meeting market demands. Successful marketing hinges on understanding fabric choice, design trends, and seasonal fluctuations, enabling manufacturers to deliver quality and aesthetic appeal while maintaining durability and comfort. This approach supports brand growth and consumer satisfaction in the competitive home textile market.