• Bedding Edit
  • Posts
  • Bedding Edit | The Showroom Secret That’s Selling More Beds

Bedding Edit | The Showroom Secret That’s Selling More Beds

Plus, DeLandis debuts rapid-launch turnkey mattresses for Las Vegas success

Author

Sophie Bruxner-Randall
July 23, 2025 • Estimated Reading Time: 5 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to ClickZ Bedding Edit, your essential newsletter for home bedding
eCommerce professionals.

Attribution Angle 🎯

The Biggest Mistake This Agency Sees 😬 | Jamie Bolton

Dan Sava from Neon Growth breaks down why so many brands are trapped in a cycle of over-investing in bottom-of-funnel (BOF) tactics.

The root cause? Overreliance on Last Click attribution — a model that ignores how awareness and consideration channels influence the final conversion. When only the last interaction gets credit, BOF looks like the hero. But it’s a distorted view that leads to skewed budgets and missed growth opportunities.

To truly grow, marketers need clarity across the full customer journey. That means measuring impact at every stage — from brand discovery to final conversion — and understanding how channels work together, not in isolation.

👉 Ready to measure the full funnel and grow?

Sector Spotlight 🎥

SHOWROOM DESIGN

Bedding showrooms craft dynamic, visitor-engaging experiences through innovative layouts and strategic displays, making them essential for marketers seeking to entice customers and enhance brand image. Techniques include varied presentations, tactile engagement, and distinct focal points, optimizing space for product allure. Effective lighting further enriches ambiance, vital for maximizing consumer interaction and purchase potential.

MATTRESS MARKET INNOVATIONS

DeLandis Sleep is launching four turnkey mattress solutions at the Las Vegas Market, designed for rapid market introduction and high retail margins. With U.S.-based manufacturing, the collections promise shorter lead times and consistent quality. Retailers get a range of luxury features, including premium foams and stylish designs, with price points from $599 to $1,600, offering strategic benefits aligned with market trends.

LUXURY BEDDING EXPANSION

Diamond Mattress is showcasing its hand-tufted Gel Grid mattress collection at the Las Vegas Summer Market, emphasizing advanced technology and high-margin potential for retailers. The collection features innovative gel grid technology for adaptive support and cooling, alongside a bed-in-a-box initiative designed to offer diverse comfort options. In a market increasingly focused on convenience and personalized comfort, Diamond Mattress' offerings cater to the rising consumer demand for luxury and performance within the sleep products industry.

RETAIL INNOVATION

Mlily's new Essentials line enhances retailer options with a versatile collection of mattresses and pillows, offering varied profiles and comfort options, benefiting from features like pressure relief and temperature regulation. Aimed at price-conscious and entry-level shoppers, the line allows retailers control over branding and pricing. This launch supports a dual approach by also promoting Mlily's brand recognition, targeting both new market segments and private-label strategies.

Optimization Hub ⚙️

RETAIL ANALYTICS

Leveraging AI and first-party data revolutionizes in-store retail media measurement, enabling precise targeting and actionable insights. Marketers now have the tools to analyze shopper engagement with campaigns, directly connecting them to sales and refining strategies in real time. With the integration of advanced analytics, marketers can optimize the full customer journey, making in-store media more strategic and effective.

ECOMMERCE MARKETING

The weekly Google Ads audit checklist offers eCommerce marketers a structured, detailed approach to optimizing ad accounts, monitoring core performance metrics, and addressing disapproved products. By focusing on various performance levels and time frames, marketers can identify and address trends, ensuring efficient budget allocation and better campaign results.

ClickZ is a ClickZ Media publication in the DTC eCommerce division