Bedding Edit | How summer 2025 is reshaping bedding trends

Lions Unleashed 🦁

What Cannes 2025 Got Right (and Missed) About Brand
✍️ By Sam Carter, CEO of Fospha

At Cannes Lions this year, one word kept surfacing: brand.

In a performance-obsessed world, brand feels harder to defend. It doesn’t show up in ROAS or fit neatly into a reporting cycle. But that doesn’t mean it’s not driving results.

As Rory Sutherland put it, “A brand is like a pension… one day you wake up and go: bloody hell, where did all this equity come from?”

He’s right. Our data at Fospha shows brands investing more than 10% in upper-funnel activity see 2x the overall marketing efficiency. But belief isn’t the issue — buy-in is.

To protect brand budgets, we need better evidence. That’s why we’ve identified early signals—like branded search and engaged visits—that connect brand activity to business outcomes.

👉 Read the full article
📊 Download the Glow Report to explore the data behind the brand debate.

Sector Spotlight 🎥

BEDDING TRENDS

Summer 2025 Bedding Trends Highlight Cozy Elegance and Easy-to-Style Innovations

The 2025 summer bedding trends highlight the dominance of breathable linens, nature-inspired hues, and performance bedding, emphasizing ease of care and comfort. Interior designers suggest simplified setups with clean lines, supporting consumer demand for practicality and sustainability. These trends equip marketers with valuable insights into consumer preferences for quality, style, and functionality in bedding.

FOAM MANUFACTURING PROCESS

How Premium Foam Mattresses Are Crafted Inside an Exclusive Mattress Factory

The article reveals insights into the 3Z brand mattress factory, showcasing the unique in-house foam pouring process that enhances specific mattress qualities. This strategic control over manufacturing allows 3Z to maintain product differentiation and ensure the use of non-toxic, CertiPUR-US certified materials, providing valuable quality assurance to marketers investing in safe and sustainable mattress options.

MATTRESS MARKET TRENDS

Mattress Market To Reach USD 66.7 Billion By 2033

The global mattress market, reaching $66.7 billion by 2033, is experiencing growth propelled by technological innovations and increased consumer awareness of sleep health. Smart mattresses with features like AI-driven analytics and climate control are transforming sleep experiences, blending comfort with functionality. This trend, along with the rise in eCommerce, presents strategic opportunities for marketers in targeting tech-savvy and health-conscious consumers.

ETHICAL BEDDING

Ethical Bedding Prioritizes Sustainability Emphasizing High Quality and Eco-Friendly Materials

Ethical bedding focuses on fair labor, sustainable materials, and reducing environmental impact, making it relevant for conscious consumers seeking healthier sleep. By choosing bedding from companies like Supreme Rest, consumers support sustainable practices and enjoy the added benefits of allergen-free materials and local economic support. Investing in sustainable bedding is an investment in both personal health and environmental well-being.

🏆 Announcing the ClickZ 25 of 25 Awards –
Powered by Fospha

While the world’s eyes were on Cannes last week, we’ve been spotlighting a different kind of creativity.

The ClickZ 25of25 Awards spotlights 25 standout DTC and digital-first campaigns that drove real impact this year — across five key sectors: luxury, beauty, wellness, home, and fashion.

Each winner represents smart, scaled, creatively sharp marketing — and we’re thrilled to celebrate their work.

You’ll find the full list — plus sector breakdowns and creative highlights — in our full awards report.

📥 Download the full report below

👉 Got a standout campaign or behind-the-scenes story to share? ClickZ is always looking to spotlight fresh creative — reach out to us, we’d love to hear from you.

Optimization Hub ⚙️

ECOMMERCE TRENDS

eCommerce Marketing Trends to Know of in 2025

In 2025, eCommerce marketing is driven by five crucial trends:

• personalization and enhanced customer experiences using data and AI

• the rise of mobile commerce and shoppable content

• the impact of social commerce coupled with influencer marketing

• the importance of data analytics and marketing automation

• the evolving roles of SEO and content marketing.

These trends highlight the strategic use of technology and platforms in capturing and retaining customers, emphasizing the need for tailored experiences, efficient data handling, and adaptive marketing strategies for professionals in the field.

GEOGRAPHIC INSIGHTS

Geographic Insights Help Brands Expand Into Underserved Markets With Amazon DSP

Geographic Insights and Activation (GIA) on Amazon DSP empowers marketers to efficiently tap into underpenetrated markets by leveraging Amazon's first-party data.

This tool enables advertisers to identify high-potential geographic areas, optimize campaigns, and combine online and offline sales data for improved reach and ROI. By addressing challenges of localized personalization and operational friction, GIA offers a precise means to enhance advertising effectiveness and expand customer bases.