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- Bedding Edit | How Brand Spend Is Driving AOV in Bedding & Homeware
Bedding Edit | How Brand Spend Is Driving AOV in Bedding & Homeware
Plus, denim bedding taps consumer demand for practical, standout home textiles.
Sophie Bruxner-Randall
June 11, 2025 • Estimated Reading Time: 5 minutes
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eCommerce professionals.
Editor’s Pick 🌟
 | Does AOV feel like a mystery? A new research report from Fospha reveals the key: consistent brand investment directly drives AOV and pricing power. Fospha's research, using Bayesian network modeling, reveals a causal link for the first time: brands investing over 5% in Awareness campaigns see AOV improve yearly. Unlock your brand's value. Read the full research and learn how to boost your pricing power. |
Sector Spotlight 🎥
LUXURY BEDDING MARKET
Look Linen Co., founded by Sylvia Longoria Dorsey, Elizabeth Dorsey Fertitta, and Lizzie Kappler, provides personalized luxury bedding with swift turnaround times, appealing to designers and the broader market. Their standout product, the customizable "Boobie Pillow," offers unexpected versatility, such as assisting post-surgery recovery. By filling a niche in the affordable, bespoke bedding sector, Look Linen Co. demonstrates strategic market insight, particularly with trends like the dorm and sorority house market expansion.
AI RETAIL STRATEGIES
Mark Kinsley explores the utilization of Manus.ai and AI agents in surpassing local mattress competitors through actionable insights without requiring coding expertise. This discussion is pivotal for marketers aiming to enhance their competitive edge in the sleep industry by leveraging AI tools for targeted innovation. Practical implications include improving efficiency and strategic positioning, crucial for maintaining market dominance.
HOME DECOR TRENDS
Elle Decor
Denim bedding is emerging as a notable trend, blending practical durability with stylish Western aesthetics. It leverages consumer interest in functional, yet visually appealing home decor, tapping into the broader shift towards utility fabrics. This trend offers marketers an opportunity to cater to a growing demand for distinctive and durable home accessories.
SUSTAINABLE BEDDING
Explore sustainable bedding options like organic cotton and linen, emphasizing their relevance to conscientious consumers seeking ethical and eco-friendly home products. For marketers, showcasing products with certifications such as Fairtrade and GOTS can appeal to environmentally-aware segments, tapping into growing consumer trends.
Optimization Hub ⚙️
INCLUSIVE MARKETING
Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.
SOCIAL MEDIA MARKETING
Pinterest's updated TransActV2 ranking model significantly enhances user engagement by analyzing 16,000 user actions, compared to the previous 100 actions, resulting in a more personalized experience. The model's improvements include a 2x increase in re-pin actions, 12.8% fewer Pin hides, and more diverse timelines, making it essential for marketers to revisit Pinterest as a potential platform for brand engagement. These enhancements underscore Pinterest's growing strategic relevance for brands seeking personalized interactions and higher user engagement.
ClickZ is a ClickZ Media publication in the DTC eCommerce division