Bedding Edit | California Mattress Chain Collapse Signals Retail Shake-Up

Bedding Edit

This week, here’s what’s happening in the world of sleep retail:
- California’s Mattress Land liquidation exposes supplier payment risk
- Bed Bath & Beyond plots brick-and-mortar comeback in Nashville
- Mattress Mack turns disaster relief into brand equity
- Dollar General courts value shoppers with Kathy Ireland home line

🌟 Editor’s Pick - Incrementality Over Instincts

Stop Chasing Conversions - Start Measuring Real Growth
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That’s the focus of Fospha’s new Meta whitepaper, created in partnership with six leading eCommerce brands. The findings reveal what happens when marketers move beyond Last Click - and start building systems that reflect how growth actually happens.

Highlights include:

• Why Last Click dramatically undervalues upper-funnel marketing

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• How brands found the confidence to reallocate budget and scale new channels

• How combining incrementality testing with always-on measurement completes the measurement puzzle - delivering a holistic, reliable view of marketing impact

As Andy King, Head of Performance Marketing at NBrown, put it:

“It was really insightful to see how much Meta’s impact was being underestimated by Last Click. Fospha’s data gave us a clearer picture of its true value, in the context of our other channels, highlighting opportunities we hadn’t fully recognized before.”

👉 Download Fospha’s Meta Whitepaper to see how leading brands are redefining measurement for 2025.

📌WEEKLY MUST-KNOWS

MASS RETAIL
Walmart Adds Four All-Season Comforter Sets
The world’s largest retailer is expanding private-label bedding with year-round, temperature-adaptive comforters—leveraging supply-chain scale to meet rapid inventory turns. For DTC brands, Walmart’s move compresses the price-value gap and intensifies the fight for search visibility on third-party marketplaces.

RETAIL BANKRUPTCY
15-Store Mattress Land Files Chapter 7
Fresno-based Sleep Fit Corp., operator of Mattress Land, entered Chapter 7 with >$9M in liabilities, naming vendors like Bedgear and Casper as unsecured creditors. The liquidation—second bedding retailer bankruptcy in a month—signals margin compression for regional chains and heightened credit-risk vigilance for suppliers.

BRAND REVIVAL
Bed Bath & Beyond Returns With 'Home' Concept Store
Two years after its bankruptcy, Bed Bath & Beyond will open a Nashville pilot under the "Bed Bath & Beyond Home" banner, honoring legacy coupons through a partnership with Brand House Collective. The move tests a lean brick-and-mortar format aimed at re-capturing household spend and rebuilding omnichannel loyalty.

⚡QUICK READS

Gallery Furniture Donates 400 Mattresses To Flood Victims: Houston’s Mattress Mack leverages disaster relief to deepen community ties and earn media goodwill ahead of peak sales season.(More)

Mattress Firm Rolls Out Stackable 10%-Off Coupons: Fresh discount codes escalate summer price wars and signal aggressive inventory moves before Labor Day promos hit.(More)

Dollar General Launches Kathy Ireland Home Line: New sub-$12 ‘Home Valley’ collection targets value shoppers with designer cachet, boosting private-label margins in bedding basics.(More)

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