Bed Bath & Beyond reopens as smaller-format stores

Bedding Edit

Here's what's happening this week in the world of bedding eCommerce:
- Bed Bath & Beyond reopens as smaller-format, coupon-friendly stores.
- Avocado’s Grand Luxe debuts in Texas showrooms, ultra-luxe organic.
- Latest Bedding adds designer lines to drive accessible luxury.

😯Most brands will get Peak 2025 wrong…

They’ll overspend, chase platform ROAS, and miss the growth happening outside .com. The brands winning peak have already shifted using full-funnel measurement to invest earlier, plan smarter, and scale profitably across DTC and different marketplaces.

Fospha's Peak Playbook 2025 distills their strategies, benchmarks, and budget splits, built on billions of dollars of ad spend data, so you don’t make the same mistakes.

👉 Download the Peak Playbook 2025 today

📌WEEKLY MUST-KNOWS

RETAIL STRATEGY
Bed Bath & Beyond Home Relaunches With Coupons

Bed Bath & Beyond returns as Bed Bath & Beyond Home with smaller-format stores, debuting in Nashville and honoring legacy coupons. The move revives a powerful brand, reintroduces coupon-driven traffic, and signals a neighborhood-store strategy post-bankruptcy. Brands with wholesale relationships should expect renewed in-store activations and localized promotions.

PRODUCT INNOVATION
Avocado Grand Luxe Launches In Texas Showrooms

Austin Natural Mattress and Houston Natural Mattress become the first Texas showrooms to feature Avocado’s Grand Luxe, a handcrafted, certified-organic luxury mattress with Talalay latex, alpaca, and wool. The launch elevates the sustainable luxury tier and leans on in-store trial for conversion. Expect premium price points, longer consideration cycles, and content needs focused on materials, ergonomics, and provenance.

HOSPITALITY EXPANSION
Eliya Linen Expands Via East Africa Partnerships

ELIYA Hotel Linen announced long-term deals with two prominent East African hospitality groups, extending its global footprint. The partnerships signal continued recovery and investment in hotel bedding, opening adjacent B2B opportunities for suppliers and white-label programs. US brands eyeing hospitality should monitor regional growth for export and sourcing plays.

INFLUENCER PARTNERSHIPS
Cozy Earth Taps Oprah And Media-Exclusive Codes

Cozy Earth runs a Last Chance sale and layers a THR-exclusive 35% code on Oprah-endorsed products. Media-exclusive offers plus celebrity validation show how publishers and talent can drive urgency, list growth, and high AOV. Expect more publisher-led affiliate campaigns and tighter code control to manage leakage and margin.

⚡QUICK READS

Latest Bedding Adds Designer Collections: Latest Bedding expands with Annie Selke, Lili Alessandra and Pure Parima, signaling an accessible-luxury upsell strategy to lift ASP while preserving conversion.(More)

Bamboo Sheets Trend Gains Steam: Sleepopolis’ 2025 roundup validates cooling, breathable bamboo as a search-driven demand pocket; align PDP copy and ad creative to materials and temperature claims.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division