Bedding Edit - 01.22.25

Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

What’s driving the success of high-growth brands in 2025?

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍 Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

Sector Spotlight 🎥

ECOMMERCE STRATEGIES
Elevate Bedding Product Listings for Enhanced Market Visibility and Accelerated Sales

Optimizing product listings elevates their visibility and desirability, crucially boosting sales and click-through rates. Achieving this requires channel-specific content adaptation, compelling imagery, strategic keyword integration, and precise use of structured data.

Consistent refinement through testing ensures synchronization with algorithms and consumer behavior, advancing digital marketing and eCommerce efficacy in the bedding industry.

ECOMMERCE TRIUMPH
Dunelm's Digital Marketing Elevates Sales Amidst Challenges with Strategic Expansions

Dunelm's 1.6% sales boost in Q2, driven by a 3% online sales rise, exemplifies strategic eCommerce prowess. With online sales hitting 39% of the total, its digital strategy, expanded London and Irish outlets, and enhanced customer experiences demonstrate how market share and profit projections are intelligently navigated in dynamic markets.

RECYCLING INNOVATION
Oregon Leads with Luxe, Eco-Friendly Mattress Recycling Solution

The Mattress Recycling Council (MRC) has launched its Bye Bye Mattress program in Oregon, allowing easy mattress disposal at designated sites.

Funded by a $22.50 point-of-sale fee, this initiative enhances sustainability efforts. Oregon joins California, Connecticut, and Rhode Island, furthering the industry's recycling commitment and offering strategic insights for marketing professionals.

Influencer Corner 📣

Optimization Hub ⚙️

GOOGLE ADS STRATEGIES
Unlock E-commerce Success and Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost ecommerce success:

• Misjudging performance

• Mismanaging bids

• Neglecting prioritization

• Products too niche

• Conversion tracking errors

• Outdated campaign structures

Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

INTERNATIONAL SEO STRATEGIES
Unlock Global Success in International SEO with Optimal Strategies and Best Practices

The article outlines crucial international SEO strategies to enhance website visibility across multiple regions. Key practices include optimizing URL structures using subdirectories, subdomains, or country-code top-level domains.

These strategies ensure targeted search engine presentation, catering to both multi-regional and multilingual audiences for strategic expansion and competitive advantage in global markets.

Your Say 🗣️