Bedding Edit - 01.09.2025

PLUS: Who's changing how brands reach customers?

Author

Ankith Udupa
January 09, 2025 • Estimated Reading Time: 6 minutes

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to ClickZ Bedding Edit, your essential newsletter for home bedding
e-commerce professionals. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Bensons for Beds launches a strategic 360 campaign, spotlighting its dedication to quality sleep. Partnering with Krow Group, the initiative includes TV, radio, and social media components, supported by influencer engagement. The campaign aims to distinguish Bensons in a competitive market, emphasizing superior craft and promotional messaging.

DreamCloud mattresses boast top-notch comfort and safety, featuring CertiPUR-US certified foams free of harmful chemicals and non-toxic materials like cashmere. Avoiding fiberglass, they use Rayon blends to meet safety standards, ensuring peace of mind for consumers without environmental or health trade-offs. DreamCloud offers a safe, luxurious sleep solution.

Nectar Sleep's turnover increased to $16.79m, while pre-tax losses narrowed to $340,302, reflecting strategic cost management amid challenging conditions. Improved gross margins highlight efficiencies in material and freight costs. Despite broader economic challenges, the brand anticipates revenue growth through product expansion, emphasizing strategic focus on profitability and overhead control.

Influencer Corner 📣

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key Tactics Include:
- Blending digital with in-store journeys
- Utilizing AI
- Enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

ClickZ is a Contentive publication in the DTC Ecommerce division