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Bed Bath & Beyond Home Relaunches With Coupons

Why last click undervalues channel revenue by over 90%?

Author

Zihan Lyu
September 17, 2025 • Estimated Reading Time: 5 minutes

Bedding Edit

Here's what's happening this week in the world of bedding eCommerce:
- Coyuchi moves into apparel with organic loungewear.
- Bed Bath & Beyond Home relaunches with coupons
- Avocado Grand Luxe Launches In Texas Showrooms
- Marimekko x Laila Gohar launches bed-to-street capsule.
- Cooling bamboo sheets top consumer picks, again.

⏱️Why Last Click Undervalues Channel Revenue By Over 90%?

The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it.

See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces.

Watch Dom Devlin explain this at #etailboston

📌WEEKLY MUST-KNOWS

Bed Bath & Beyond returns as Bed Bath & Beyond Home with smaller-format stores, debuting in Nashville and honoring legacy coupons. The move revives a powerful brand, reintroduces coupon-driven traffic, and signals a neighborhood-store strategy post-bankruptcy. Brands with wholesale relationships should expect renewed in-store activations and localized promotions.

PRODUCT INNOVATION
Avocado Grand Luxe Launches In Texas Showrooms
Austin Natural Mattress and Houston Natural Mattress become the first Texas showrooms to feature Avocado’s Grand Luxe, a handcrafted, certified-organic luxury mattress with Talalay latex, alpaca, and wool. The launch elevates the sustainable luxury tier and leans on in-store trial for conversion. Expect premium price points, longer consideration cycles, and content needs focused on materials, ergonomics, and provenance.

Coyuchi introduced the Pima Organic Knit Collection, expanding from organic bedding into loungewear with GOTS-certified Pima cotton. This pushes the brand beyond the bedroom to capture share-of-closet and extend LTV with adjacent SKUs. Implications for bedding brands pursuing category diversification and retention plays.

Marimekko teamed with artist Laila Gohar on a bedroom-themed capsule spanning pajamas, bedding, sleep masks and ceramics, launching via Le Bon Marché with a U.S. Soho event to follow. The bed-to-street concept blends home and fashion, widening distribution and PR reach ahead of peak season. Useful for brands leveraging experiential retail and collaboration-led drops.

Meet Fospha at Shoptalk Fall 2025

Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers.

⚡QUICK READS

Pottery Barn Bets On Modern Nostalgia: The Brandon Maxwell toile bedding capsule signals ongoing appetite for heritage aesthetics at accessible price points, a cue for seasonal print-led merchandising.(More)

Bamboo Sheets Dominate Cooling Demand: NY Post’s tested picks spotlight breathability and moisture-wicking as core decision drivers, reinforcing PDP creative to foreground cooling proof points and care guidance.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division